Telecommunications
itel
Over 2+ years working with Itel—first as their Communication Specialist and later as their Digital & Marketing Strategist—I led the design of internal communications, social media, and multiple internal brand identities across more than seven countries. I also developed the company’s bus design and played a key role in campaigns that earned Itel the prestigious Communicator Award. My work ensured the brand remained cohesive, polished, and impactful across all markets.
Business Growth
Sales Increase
Conversion Rate
Challenge
Itel’s small in-house team was responsible for managing audio and visual content across seven countries. With limited resources, they struggled to maintain consistent branding and high-quality visuals across markets.
Solution
I created a streamlined branding system, including templates, style guides, and audio-visual guidelines for internal communications and social media. I also designed multiple internal brand identities and branded buses, ensuring every aspect of the brand was unified and professional. This system empowered their team to produce content efficiently while maintaining consistency.
Results
Itel successfully presented a polished, cohesive brand across all seven countries. Internal and social media content production became faster and more consistent, social engagement improved, and the brand strengthened its presence—culminating in campaigns that earned recognition like the Communicator Award.