Challenge

Straight from the Root needed a refreshed identity that could capture its origin story—herbal remedies born from a mother’s love—while also appealing to modern wellness consumers. The existing visuals lacked clarity, consistency, and emotional connection.

Solution

Three distinct design solutions were presented, each exploring different ways to bring the brand’s “healing from the ground up” philosophy to life. The final direction blended earthy colors, organic typography, and root-inspired visuals to create a warm, trustworthy identity rooted in nature.

Results

The rebrand positioned Straight from the Root as a professional, authentic, and approachable wellness brand. The new identity builds customer trust, creates consistency across packaging and digital platforms, and lays a strong foundation for growth in the natural health market.