Telecommunications
Sutherland Global
During my time at Sutherland Global as Associate Manager for Recruitment Branding, I managed social media content strategy and ran ads to support recruitment campaigns across all four Jamaican locations. I captured videos, coordinated production with external teams, and implemented creative, strategic approaches to fill seats at our Career Driver program. Working with a company that operates in 19+ countries, I gained valuable experience in scaling recruitment branding efforts while maintaining strong local engagement.
45%
Business Growth
25%
Sales Increase
9%
Conversion Rate
Challenge
Sutherland needed to recruit efficiently for multiple locations in Jamaica, filling seats for the Career Driver program. The challenge was producing enough engaging, high-quality content to attract applicants while staying creative and strategic within a small local team.
Solution
I developed a full social media content strategy tailored to recruitment goals, ran targeted ads, and captured videos that were sent to an external team for production. By combining creativity with strategy, I ensured the content resonated with the right candidates while maintaining brand consistency.
Results
The campaign successfully drove engagement and filled seats across all four locations. The content and strategy strengthened Sutherland’s recruitment brand locally and provided valuable insights into running scalable, creative recruitment campaigns for a multinational company.