Challenge

Wild Pup needed a brand identity that stood out in the crowded pet market. The goal was to communicate health and trustworthiness while also capturing the playful, adventurous spirit of dogs. They wanted something modern, approachable, and instantly lovable to both pups (well… their humans) and pet parents.

Solution

We designed a fun, nature-inspired identity built around bold illustrations, a cheerful icon, and a vibrant yet playful color palette. The balance of playfulness and professionalism helps communicate both joy and quality. Every design choice—from the typography to the packaging layout—was crafted to tell the story of healthy, happy dogs living life to the fullest.

Results

The new Wild Pup identity feels fresh, engaging, and memorable. It positions the brand as trustworthy while sparking delight in dog owners. With its distinctive look and clear messaging, Wild Pup is ready to grab attention on shelves, build loyalty online, and become a go-to name in natural dog treats.